Light, Medium or Dark Roast?

Flavour
At lighter roasts, the coffee will exhibit more of its "origin character"—the flavours created by its variety, processing, altitude, soil content, and weather conditions in the location where it was grown.
As the beans darken to a deep brown, the origin flavors of the bean are eclipsed by the flavours created by the roasting process itself. At darker roasts, the "roast flavour" is so dominant that it can be difficult to distinguish the origin of the beans used in the roast.
Green coffee contains many different types of acids, some of which are pleasant to taste and some that are not. Of particular importance to the roaster are the chlorogenic acids (CGAs). One of the key goals of roasting is to break down these unpleasant acids.
Below, roast levels and their respective flavors are described. These are qualitative descriptions and thus subjective.
